LONDON (AP) 鈥 European Union regulators accused TikTok on Thursday of breaching digital content rules because it's not being transparent enough about ads shown to users of the video sharing app.
TikTok's ad repository isn't up to the standards required by the bloc's , known as the DSA, the 27-nation EU鈥檚 executive Commission said in preliminary findings from its .
The Commission said ad databases are vital for researchers to detect scam ads as well as so-called hybrid threat campaigns, coordinated information operations and fake ads, "including in the context of elections."
The DSA is a wide-ranging rulebook that aims to clean up social media platforms and protect users from risks including election-related disinformation. Platforms have to be transparent about digital ads, including informing users why they鈥檙e being shown a specific advertisement and who paid for it.
The Commission said TikTok doesn鈥檛 provide necessary information about the content of ads, the users targeted, and who pays for them. The database doesn鈥檛 allow for a comprehensive search for ads based on this information, 鈥渢hereby limiting the usefulness of the tool,鈥 it said.
TikTok said it's reviewing the Commission鈥檚 findings and remains committed to meeting its DSA obligations.
鈥淲hile we support the goals of the regulation and continue to improve our ad transparency tools, we disagree with some of the Commission鈥檚 interpretations and note that guidance is being delivered via preliminary findings rather than clear, public guidelines," the company said in a statement.
The ad database's shortcomings prevent a 鈥渇ull inspection鈥 of the risks posed by its ad targeting systems, said Henna Virkkunen, the commission's executive vice-president for tech sovereignty, security and democracy.
鈥淭ransparency in online advertising 鈥 who pays and how audiences are targeted 鈥 is essential to safeguarding the public interest," Virkkunen said. 鈥淲hether we are defending the integrity of our democratic elections, protecting public health, or protecting consumers from scam ads, citizens have a right to know who is behind the messages they see.鈥
TikTok now has a chance to reply before the Commission issues its final decision, which could result in a fine of up to 6% of the company鈥檚 annual global revenue.
TikTok is being scrutinized in a into whether it failed to deal with risks to Romania鈥檚 presidential election, which was thrown into turmoil last year over allegations of electoral violations and Russian meddling.