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Parliamentarians had ordered him to appear and answer for the cuts, which affect nine per cent of BCE Inc.'s workforce.

In February, the company announced it was cutting some 4,800 jobs, ending multiple television newscasts and selling off 45 of its 103 radio stations.

"The idea you saw fit to take substantial bonuses and equity packages at a time your workers, employees and journalists could have had their jobs saved is a bit disappointing," Liberal MP Taleeb Noormohamed told Bibic.

"I think it's important to think about Canadians, particularly those who subsidized your company for so long."

Conservative heritage critic Rachael Thomas said it's "really rich" for a company worth $40 billion that received government subsidies to lay off its workers.

She accused Bibic of evading her questions, saying it made the CEO look "shady."

"You have not been able to answer a single one of my questions directly today," Thomas said.

Thomas wasn't alone.

Several MPs flung colourfully worded accusations at Bibic, including NDP Leader Jagmeet Singh, who appeared briefly to scold the CEO for "choosing greed" over giving consumers "a break" on cellphone fees.

Bibic defended his company, blaming factors like productivity, inflation and delays in the implementation of the federal Online Streaming Act — a new law meant to level the playing field between traditional broadcasters and streaming companies, under which Bell is benefiting from significant regulatory relief.

He told MPs that the media ecosystem in Canada "is in crisis."

"The industry is in flux due to technological disruption, changing viewer habits, shifting advertiser demand and vigorous competition from foreign web giants who are not subject to the same costly regulations as Canadian broadcasters," Bibic said.

This report by ¹ú²úÓÕ»ó¸£Àû was first published April 11, 2024.