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Girard says on social media he asked the board to offer the products to foundations, charity events, and to hospitality training schools.

The provincial government on March 4 ordered the state-owned corporation to empty shelves of U.S. alcohol in response to tariffs imposed by President Donald Trump.

Girard says the government was prepared to lose money with its boycott, on storage costs and as products expire.

But he says the ban has boosted the sale of Quebec products by between 30 to 60 per cent, depending on the type of alcohol.

This report by ¹ú²úÓÕ»ó¸£Àû was first published Aug. 22, 2025.