Fact File: Video of MAID patient playing cello isn't Canadian government advertising

Simons store at Londonderry Mall in Edmonton on Saturday, August 26, 2017. THE CANADIAN PRESS/Jason Franson

A short video shared to social media last week offered a glimpse into the "final days" of a woman at the end of her life. Some claimed the video was an advertisement for medical assistance in dying from the Canadian government or an "assisted suicide company." The video was in fact produced for a campaign by Quebec-based retailer Simons in 2022.

THE CLAIM

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